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I have recently read the Tourism Australia Research data on visitors to Australia. Here is just one section of interest. Other countries make interesting reading as well I may post about those later on.
USA Visitor SummaryIn 2007, there were 459,733 visitors to Australia, an increase of 1% from the previous year, making the USA Australia's fourth largest inbound market for arrivals.
- In 2007, the average length of stay for US visitors was 23 nights, lower than the average of 30 nights for all visitors
- American travellers accounted for 6% of all international visitor nights in Australia in 2007.
- The USA is Australia's second largest source market in terms of total expenditure. In 2007, travellers from the USA spent a total of $2.5 billion on trips to Australia, with an average expenditure of $5,756 per trip.
- In 2007, 41% of USA visitor nights were spent in dispersed areas, that is outside the major gateways of Sydney, Melbourne, Brisbane and Perth.
- In 2007, July was the peak month for visitors from the USA, followed by December and March.
In 2007, the most popular State or Territory for visitors from the USA was New South Wales with 288,269 or 67% of visitors, staying for 3.6 million nights.
Where do they go?
But I notice that most of the USA visitors are missing out on one of the best Australian expereinces - Tasmania. Very few, as a percentage of the total actually visit Tasmania which means they don't get to see this beautiful environment so widely written about.
What do they do?
The top five activities for visitors from the USA in 2007 were:
- eatout at restaurants and or café's,
- sightseeing,
- go shopping for pleasure,
- go to the beach (including swimming, surfing
and diving) - and visit pubs, clubs; discos
This sugests to me that they don't get out of Sydney (NSW) much, which after all is just another city! Perhaps they are all country folk who like a city fix while on holiday!
What about going to some of the out of the way places? Somewhere like Uluru, Kakadu, The Reef, Cradle Mountain, Freycinet. to experience some "nature based" activities.
The USA visitors seem to be bucking the trend, others visitors love to come for nature.
How do they know where to go?
They do spend a heap of money on organised tours though and plan about 3-6 months in advanced, and they use the internet for their planning.
The most common source of information for first time travellers from the USA was the internet, this was used by 52% of first time visitors when planning their travel.
In 2007, a total of 271,3540 or 63% of visitors from the USA used the internet when planning their trip to Australia.
Most visitors from the USA (57%) used the internet to find out more about Australia after they decided to visit - while 54% also used it to help plan their trip itinerary.
So they are not unlike most in that regard. We have all embraced the internet as a source of information above all other.
So happy holiday planning to you all --- it is a very complex area but there are heaps of ways to find the right way to research your great holiday location - - -- - - - - - - -
JUST ASK A LOCAL!
Disclaimer:
The information in this data is presented in good faith and on the basis that neither Tourism Australia or
Tourism Research Australia, nor their agents or employees, are liable (whether by reason of error, omission,
negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred
or may occur in relation to that person taking or not taking (as the case may be) action in respect of any
statement, information or advice given in this publication. Data derived from Tourism Research Australia
surveys are subject to sample error. Users of the data are advised to consult the sample error tables
contained in Tourism Research Australia publications or otherwise available from Tourism Research
Australia before drawing any conclusions or inferences, or taking any action, based on the data.
