Why do you Advertise?

Why advertising doesn't sell...

Communication experts generally agree on the stages of the communication process: unawareness, awareness, comprehension, conviction, and finally action.

Creating awareness is advertising’s easiest job and may be quickly accomplished. Your advertising can easily move prospects from unawareness to an awareness of your business, product or service.

Developing understanding (comprehension) requires more advertising effort and more time.

Advertising must now be asked to move the prospective customer to an understanding of who you are, what you stand for, the quality of your products or services and your promise of customer satisfactions.

Creating preference or trust takes even longer. When trust is achieved you will attract customers and establish a consumer franchise for your business. When trust is achieved you will own your segment of the market.Read more about why advertising doesn't sell...With thanks to Jeff Dostal, Marketing Fire Power

OK I haven't actually made up all the words for this one but it is all very true. All small business face the challenge of a small marketing budget and how to get more customers. This link just might help someone to understand a little more of the marketing puzzle.